Loyalty Marketing Co., Ltd., which operates the shared points service "Ponta," announced on the 21st that it has been sponsoring Orix The Buffaloes since the 2016 season, and will be launching a support project as jersey pants sponsor for the 2025 season.

"The Buffaloes ☆Ponta Cafe ~The 10th Anniversary Theater of Tears and Smiles~" will open in Osaka, the home of Orix The Buffaloes, for a limited period of seven days from Monday, April 14th to Sunday, April 20th, 2025. The theme of this cafe is "The 10th Anniversary Theater of Tears and Smiles," and the interior will be decorated with illustrations that look back on various memories from the past 10 years, such as when they lost a game or won the league championship for the third consecutive year. In a space filled with The Buffaloes ☆Ponta, you can enjoy an original collaboration menu, and original cafe goods will be sold.

Advance reservations (fees apply) are required for all days, and tickets will go on sale on the reservation website from 10:00 on Monday, March 24, 2025. Tickets come with one of each of the following randomly selected items: an A4 clear file (2 types), a coaster (6 types), and a placemat (2 types).

In addition, The Buffaloes Ponta Cafe is a target event of the "The Buffaloes Ponta 2025 Check-in Campaign". In this campaign, if you check in at a target event and collect stamps, you can receive up to 170 Ponta points in total depending on the number of stamps. The Buffaloes Ponta Cafe is the second of three target events.