The Saitama Seibu Lions will hold five games against Hokkaido Nippon-Ham Fighters on July 22nd (Wednesday) and 23rd (Thursday), and against Fukuoka Softbank Hawks from July 24th (Friday) to 26th (Sunday), as the "VARZAR x LIONS Collaboration Series" in collaboration with the fashion brand VARZAR.

VARZAR, the brand collaborating with us this time, is a fashion brand from Seoul, South Korea, that is popular among women in their 20s. Many Korean idols and celebrities also wear their caps and bucket hats. The collaboration came about because VARZAR items are easy to incorporate into everyday outfits with their simple designs, and they are also perfect for watching baseball games.

At the "42nd Mynavi Tokyo Girls Collection 2026 SPRING/SUMMER," the largest fashion festival ever held on March 14th (Saturday), members of the popular idol group CUTIE STREET wore the "VARZAR x LIONS collaboration jersey" and announced the launch of this series. On the first day of the event, July 22nd (Wednesday), CUTIE STREET will be in attendance, appearing on the ceremonial pitch and performing a mini-live before the match.

Furthermore, at the game against Fukuoka Softbank on July 25th (Saturday), a "VARZAR x LIONS collaboration jersey" will be distributed to all attendees except for those in certain seats. The uniform features a simple design with navy blue and white racket lines, and the VARZAR logo is featured on the right sleeve. It is easy to match with blue denim or skirts, and is designed to allow fans to enjoy baseball games in a more fashionable way.

Tickets for this series and the games from June 26th (Friday) to July 26th (Sunday) will go on sale sequentially starting with a fan club pre-sale lottery on April 24th (Friday). General sales will begin on May 4th (Monday, public holiday). In addition, pre-orders for VARZAR x LIONS merchandise will begin on March 15th (Sunday) at 12:00.

▼CUTIE STREET Comments▼
"Hello everyone, we are CUTIE STREET! We had the honor of wearing the 'VARZAR x LIONS Collaboration jersey' on the TGC runway! We believe we were able to deliver a style that is uniquely CUTIE STREET. We will also be appearing at the ceremonial first pitch at the game held at Belluna Dome on Wednesday, July 22nd! We will also be performing a mini-live, so we would be delighted if you could come and join us. We are a little nervous about our first ceremonial first pitch, but we will do our best, so we look forward to seeing you at the stadium!"