The first Hello Kitty collaboration! "Pink Full jersey 2026" design announced!

Pacific League Insight

jersey unveiling ©︎2026 SANRIO CO., LTD. Copyright: Sanrio Co., Ltd.
jersey unveiling ©︎2026 SANRIO CO., LTD. Copyright: Sanrio Co., Ltd.

On the 21st, Fukuoka Softbank unveiled the design of their pink full jersey at Ikimenomori Sports Park in Miyazaki City. The jersey will be distributed to all attendees at the "Pink Full Day" event to be held in May 2026.

Pinkful Day is an event where everyone can enjoy "out of the ordinary" entertainment with various events that are only available on the day, as well as watching baseball. In addition, the "Pink Ribbon Campaign" will be held to raise awareness and promote breast cancer screening, and players will wear pink ribbon jersey during the three days of the event.

On the first day of the event, Friday, May 8th, as a special project to commemorate Harmonyland's 35th anniversary, "Hello Kitty Pink Full Limited Edition jersey" will be distributed, and on the two days of Saturday, May 9th and Sunday, May 10th, "Pink Stripe jersey" will be distributed (excluding visitor supporter seats). Tickets are scheduled to go on sale sequentially from Saturday, February 28th.

▼Comment from Kenta Imamiya ▼
"The Hello Kitty Pinkful Limited Edition jersey is navy blue, so I think it can be worn by both men and women, and I like how it combines cuteness and coolness. My parents' house is near Harmonyland, so I used to go there often, so it feels like a relative to me. Since this is the day I get to compete in this special jersey, I will do my best to show off my skills."

▼Comment from Akira Kawase ▼
"The pink striped jersey is easy to coordinate with casual clothes, and I think it's a design that you could even wear around Tenjin. I'm looking forward to everyone playing baseball in this jersey. The stadium will be united and you'll feel like you're fighting together with everyone, so please come and cheer us on!"

▼About jersey distributed to attendees▼
・May 8th (Friday) "Hello Kitty Pinkful Limited Edition jersey" will be distributed to all attendees

The concept is a fusion of "cute" and "sports." The back print features Sanrio Co., Ltd.'s popular character, Hello Kitty, blending "cute" into the world of sports, while the dark navy color scheme contrasting with the theme color pink makes the design easy to wear for people of all ages and genders. Sanrio characters are also scheduled to be in attendance and there will be special performances on the day.

・May 9th (Sat) and 10th (Sun) "Pink Stripe jersey" will be distributed to all attendees
The design concept is to combine different elements such as "sports" and "everyday life," "tradition" and "present," into one. The alternating stripes, which are lines of different thicknesses and colors, visually express the overlapping of various elements. The entire stadium is dyed pink, expressing the worldview of Pink Full Day, where players and fans can enjoy themselves in a single way.

▼"Pink Full Day 2026" Event Schedule▼
Friday, May 8th, 6pm match start: Hello Kitty Pink Full limited edition jersey
Saturday, May 9th, 2pm match start: Pink striped jersey
Sunday, May 10th, 2pm match start: Pink striped jersey

▼What is Pink Full Day?▼
The stadium will be dyed pink with limited jersey and items distributed to all attendees, and the event will provide an "out of the ordinary" entertainment experience where everyone can enjoy not only watching baseball game but also a variety of events exclusive to the day. In addition, the "Pink Ribbon Campaign" will be implemented on the day to raise awareness and promote breast cancer screening, with players wearing pink ribbon jersey during the game and various areas of the stadium decorated in pink.

▼About "Sanrio characters Dream!ng Park"▼
MIZUHO PayPay Dome FUKUOKA located on the 7th floor of the adjacent entertainment complex "BOSS E・ZO FUKUOKA," where a shared-play communication park called "Sanrio characters Dreaming Park" where you can make friends with Sanrio characters and have fun to your heart's content has been operating as a permanent facility since 2023.

Related Links
The 2026 pink full jersey design has been decided!
X: Sanrio Characters Dreaming Park [Official]
Instagram: Sanrio Characters Dreaming Park [Official]

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The first Hello Kitty collaboration! "Pink Full jersey 2026" design announced!