Lotte's "Kojima's Roast Beef Bowl" is on track to surpass 10,000 servings sold for the fourth consecutive year, with sales increasing at a record-breaking pace.

Baseball King

pitcher Kazuya Ojima holding "Kojima's Roast Beef Bowl" (Photo provided by the team)
pitcher Kazuya Ojima holding "Kojima's Roast Beef Bowl" (Photo provided by the team)

On the 24th, Lotte announced that sales of the “Kojima’s Roast Beef Bowl”—a collaborative menu item sold as part of the “PLAYERS COLLAB MENU” gourmet project for managers, coaches, and players (Kazuya Ojima pitcher)—are now just about 500 servings short of reaching 10,000 servings sold for the 2026 season.

"Kojima's Roast Beef Bowl" is a popular item featuring a generous portion of healthy roast beef made with high-quality beef thigh meat. It is the best-selling item in the "PLAYERS COLLAB MENU," which offers over 200 different dishes. The product sold approximately 11,000 servings in 2023, 11,000 in 2024, and 12,000 in 2025, exceeding 10,000 servings sold annually for three consecutive years. This season, sales are increasing at the fastest pace ever, and it is expected to reach 10,000 servings during the home game period in August.

Furthermore, if 10,000 meals are sold this season, it will mark the first time that the "PLAYERS COLLAB MENU" has surpassed 10,000 meals sold for four consecutive years.

▼ pitcher Kazuya Ojima

"Thank you for always purchasing 'Kojima's Roast Beef Bowl.' I'm very happy to hear that so many people are enjoying it. I'm reminded once again of the support we receive from our fans who come to the stadium. The season is still ongoing, so I will do my best to show you good results on ground. When you come to the stadium, I would be delighted if you would also enjoy 'Kojima's Roast Beef Bowl.'"

Featured
Featured
Pacific League News

Lotte's "Kojima's Roast Beef Bowl" is on track to surpass 10,000 servings sold for the fourth consecutive year, with sales increasing at a record-breaking pace.