A new service has been launched to make watching games at ES CON FIELD Hokkaido even more enjoyable! We immediately tried out "FIGHTERS My Tee," an original T-shirt creation service that has started at "FIGHTERS LAB" on The Fighters 2nd floor (mezzanine floor) of the Fighters Flagship Store.
"Ready-made products are fine, but I want to express my individuality more."...This report details the experiential customization service that fulfills that wish.
Intuitive operation allows the design to take shape rapidly!

The location is inside "FIGHTERS LAB," which is at the top of the stairs located in the center of The Fighters Flagship Store.
First, start by choosing your base T-shirt. You can check the fit with size samples, and you can choose between an "embroidered T-shirt" with a small design on the chest or a standard "plain T-shirt" according to your preference.

The process is surprisingly simple. You use a dedicated touch panel to select a base design.
1. Choose a design Choose your main visual from your favorite players or mascot characters.
(Player designs will be added gradually after the start of regular season.)
2. Customization You can freely enter your favorite text, number, etc.
3. Preview You can instantly check the finished image on the screen. A great feature is the ability to finely adjust the balance of design, font color, size, and placement.
The process of creating your own unique "work of art" with just your fingertips is a joy that captivates both adults and children.
Amazing finish! High quality, personalized T-shirts

After ordering, the t-shirts are printed on the spot and can be picked up the same day. When you hold the finished T-shirt in your hand, you will notice that the colors of the print are very vivid!
This time, we mainly created a live-action Polly, and we were very satisfied with the lively expression on Polly's face. The combination of the high quality of the ready-to-wear item and the love of designing the shirt himself made it a truly "one-of-a-kind" special piece of clothing.
The joy of giving and the joy of keeping. The "FIGHTERS My Tee" is the perfect gift.

"FIGHTERS My Tee" is the best item not only as cheering clothing, but also as a gift or a memory of watching a game.
Incorporate the names of family and friends into your design for a surprise gift. Include the date you watched the game or a special number as a number as a souvenir...... The control screen is very simple, so it would be fun to make gifts for mom and dad with your children, or to come up with matching designs with couples and friends!
"FIGHTERS My Tee" Service Details
▼Sales stores
The Fighters Flagship Store 2F (Mezzanine Floor)
▼Product price (tax included)
Plain T-shirt (white) 5,000 yen
Embroidered T-shirt (white) 6,900 yen
*Includes printing fee
*The embroidered T-shirt (white) can be purchased separately (without printing) for 3,900 yen (tax included).
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When you visit ES CON FIELD HOKKAIDO, please try making your own "FIGHTERS My Tee"!
Interview and text by Sari Ikeda
