On the 15th, Lotte announced that it has signed a cap advertising sponsorship contract with Hyundai Mobility Japan Co., Ltd. for 2026.

As part of this agreement, the team will wear caps with the "Hyundai" logo starting with spring training, which begins on Sunday, February 1st (they will wear caps with a different design during spring training). To commemorate this initiative, a giveaway campaign will be held in which participants will be entered into a lottery to win autographed merchandise from players. For details, please see the Hyundai campaign page. The team began a relief car partnership with Hyundai in August 2025, and the cap advertisement is the second initiative following that.

▼Comment from Rikuto Yokoyama Chairman of the Athletes' Association

"I'm very happy to receive further support following the relief car. The new cap features the Hyundai logo, and I honestly think it looks really cool. I'm looking forward to the day I put on my new cap and take to mound Zozo Marine Stadium."