On the 14th, Lotte announced their 2026 team slogan, "PLAY FREE. WIN HARD."

This off-season, Lotte has been conducting intense training with a focus on winning, aiming to build a highly competitive team regardless of age. In addition, they place importance on "HAVE FUN," one of the values of the team philosophy, and, under the leadership of Manager Saburo, who has experience of being the best in Japan, they are working with young players to build a bright and lively team. In 2026, they will push forward with the aim of winning the league championship and becoming the best in Japan, under the slogan "HAVE FUN," which verbalizes the baseball that Manager Saburo aspires to.

Furthermore, Lotte has formulated new mid-term strategic priorities to address the challenges facing the club and prepare for the future. The aim is to first win the league and become the best in Japan, and then evolve into an organization that can achieve sustainable growth in both the team and business. Both the team and business will work to formulate and realize action plans, aiming to become a club organization with even greater competitiveness than ever before.

<Team> "Pursuit of 'The Marines Baseball'"

Chiba Lotte Marines pursue their ideal style of baseball by thoroughly building a team with a strong determination to win.

<Business> "Enhancing the value of The Marines brand"

Aiming to become a team that fans and the local community can be proud of, we will work to maximize the value of Chiba Lotte Marines from a multifaceted perspective, including the construction of new farm facilities and a new home stadium.

Manager Saburo said, "When I took over, I emphasized the importance of strictness in baseball. Intensity in every play. I want to build a strong team by creating fierce competition within the team. However, I believe that it's not just about being strict; enjoyment is also essential. We should all enjoy ourselves while working hard during practice. In games, we should all rejoice and despair together with every play. When there's a good play, everyone on the bench should stand up, clap, and celebrate; and when there's a disappointing play, we should all feel the same deep-seated frustration. That's the kind of team I want to create. And I want to share that atmosphere with the fans who cheer us on in the stands and strengthen our bond. This year's slogan incorporates these feelings. When I think about it, the 2005 team that became the best in Japan, which is one of my ideal forms, was exactly like that. We will do our best to create an even greater level of excitement than that time with 'PLAY FREE. WIN HARD.'"