[Lotte] Developing a medium-term strategic focus to create an organization that can achieve growth through building a strong team and maximizing brand value

Sports Hochi

2026.1.14(水) 13:21

ロッテの2026年チームスローガン

On the 14th, Lotte announced that their team slogan for 2026 will be "PLAY FREE. WIN HARD."

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This season, Lotte has once again formulated medium-term strategic priorities to address the immediate challenges facing the team and prepare for the future.

The first goal is to win the league championship and become number one in Japan, and then evolve into an organization that can achieve sustainable growth in both the team and business.

Specifically, the following two themes will be prioritized:

<Team>

"Pursuing 'The Marines Baseball'"

Chiba Lotte Marines will pursue their ideal form of baseball by thoroughly building a team with a strong determination to win.

<Business>

"Enhancing the value of The Marines brand"

Aiming to become a team that fans and the local community can be proud of, we will work to maximize the value of Chiba Lotte Marines from a multifaceted perspective, including in conjunction with the development projects for the new farm facility and new home stadium.

Based on these themes, the team and business will each work to formulate and realize action plans, aiming to become a baseball club organization with even greater competitiveness than ever before.

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We will increase the presence of Chiba Lotte Marines both on and off ground, and pursue both "winning" and "value."

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[Lotte] Developing a medium-term strategic focus to create an organization that can achieve growth through building a strong team and maximizing brand value