On the 14th, Seibu Lions announced that five games to be held at Belluna Dome, from July 22nd to 23rd against Nippon-Ham and from July 24th to 26th against Softbank Hawks, will be held as the "VARZAR x LIONS Collaboration Series" in collaboration with the fashion brand VARZAR.

At the 42nd Mynavi Tokyo Girls Collection 2026 SPRING/SUMMER, the largest fashion festival ever held on March 14th, the popular idol group CUTIE STREET walked the runway wearing the "VARZAR x LIONS collaboration jersey," and the series was announced.

On July 22nd, the first day of the event, CUTIE STREET will perform the ceremonial first pitch and will also perform popular songs at a mini-live before the game. Additionally, at the game against Fukuoka Softbank Hawks on July 25th, a "VARZAR x LIONS collaboration jersey" will be distributed to all attendees except for those in certain seats.

VARZAR, the brand collaborating with us this time, is a fashion brand from Seoul, South Korea, that is popular among women in their 20s. Their main products include caps and bucket hats, and they are worn by many Korean idols and celebrities, making them popular among younger generations. The collaboration came about because VARZAR items, with their simple designs that are easy to incorporate into everyday outfits, are perfect as an accent piece for watching baseball games.

▼ CUTIE STREET Comments

"Hello everyone, we are CUTIE STREET! We had the honor of wearing the VARZAR x LIONS collaboration jersey on the TGC runway! We believe we were able to deliver a truly CUTIE-style look. We will also be appearing at the ceremonial first pitch at the game held at Belluna Dome on Wednesday, July 22nd! We will also be performing a mini-live, so we would be delighted if you could come and join us. We are a little nervous about our first ceremonial first pitch, but we will do our best, so we look forward to seeing you at the stadium!"