Softbank Hawks announced on the 28th that its slogan for 2026 has been decided as "Zenshin" (meaning "completely new").

"Zenshin" states, "After winning the league title twice in a row and becoming the best in Japan, the team will be 'destroyed once and take on a new challenge.' What is needed is the 'courage to transform into a new self.' If you stop 'moving forward,' you will begin to regress. Unless you challenge yourself with your whole 'body and soul,' you will not be able to grasp the future.
It contains the courage to change and the determination to remain unchanged.

▼ Softbank Hawks 's team slogans for the past 10 years

2026 “All-new”

2025 “PS! ”

2024 “VIVA”

2023 "Hawk! Hawk! Hawk!" (Read: Oh! Oh! Oh!)

2022: "More! More! More!"

2021 "Hawk!"

2020 "S15 (Sai-ko!)"

2019 "Dash!"

2018 "One More! (Mou Iccho)"

2017 "One Daho!"