On the 28th, Softbank Hawks announced its slogan for 2026. It was decided to be "Zenshin" (All-New). Manager Hiroki Kokubo unveiled it at Mizuho PayPay Dome.
This season, they will take on the challenge as the number one team in Japan for 25 years. The manager explained, "'All New' means that we are building a completely new team. 'Progress' also means that we are not finished with winning. We have to move forward in a new direction. And finally, 'Whole Body' also means that we will fight with all our heart and soul on ground for our fans." With this slogan, which combines three meanings, the team will achieve its first three consecutive league titles since moving to Fukuoka.
They also announced a pose that has become an annual tradition. It is modeled after the slogan mark, which Manager Kokubo said "shows our determination to win a third consecutive championship," with the back of the right hand facing forward and tilted to the side, with the index, middle, and ring fingers extended. He also called on fans to "spread the simple pose among you all, which will also benefit the team." In the past two years during their consecutive league championships, the pose was "VIVA" (Miwa) in 2014 and "PS" (peace) in 2015.
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