On the 5th, Seibu Lions announced that this season's team slogan will be "Daha (breakthrough)." At the same time, they began accepting orders for 2026 slogan merchandise on their official e-commerce site, The Lions Store Online.
In addition to standard items such as T-shirts, the merchandise also includes recommended cold weather gear for the chilly season, such as hoodies and blankets. These will be on sale for a limited time until the 12th.
![[Seibu Lions] This season's slogan has been decided to be "breakthrough." Manager Nishiguchi says, "We will keep hitting and aim for the top."](https://hochi.news/images/2026/01/05/20260105-OHT1I51071-L.jpg)
![[Seibu Lions] Manager Fumiya Nishiguchi will not treat the face of the team any differently. Takumi Kuriyama who has announced his retirement at the end of this season, will start training camp at "Group B."](https://hochi.news/images/2026/01/04/20260104-OHT1I51409-L.jpg)
![[Seibu] Merchandise related to the 25th anniversary team slogan "ALL ONE" to be sold](https://hochi.news/images/2025/01/06/20250106-OHT1I51052-L.jpg)
![[Seibu] Special merchandise will be distributed to visitors at the "2025 Opening Series" against Nippon-Ham from March 28th to 30th](https://hochi.news/images/2025/02/10/20250210-OHT1I51203-L.jpg)
![[Chunichi Dragons] The slogan for next season, celebrating the 90th anniversary of the team's founding, is "Let's raise the Dragons!" Manager Kazuki Inoue says, "I hope they'll do it with a 'Give it up' attitude."](https://hochi.news/images/2025/12/11/20251211-OHT1I51149-L.jpg)
