On the 5th, Seibu Lions Lions announced that their team slogan for this season has been decided as "Daha" (meaning "breakthrough"). At the same time, they began accepting orders for 2026 slogan merchandise on their official e-commerce site, "The Lions Store Online."
In addition to standard items such as T-shirts, the merchandise also includes recommended cold weather gear for the chilly season, such as hoodies and blankets. These will be on sale for a limited time until the 12th.
![[Seibu Lions] This season's slogan has been decided as "Break Through." Manager Nishiguchi: "We will hit and hit and aim for the top."](https://hochi.news/images/2026/01/05/20260105-OHT1I51071-L.jpg)
![[Seibu Lions] Manager Fumiya Nishiguchi does not give special treatment to the face of the team; Takumi Kuriyama who has announced his retirement at the end of this season, starts camp with "Team B".](https://hochi.news/images/2026/01/04/20260104-OHT1I51409-L.jpg)
![[Seibu Lions] Sales of merchandise related to the team's 2025 slogan "ALL ONE" have been decided.](https://hochi.news/images/2025/01/06/20250106-OHT1I51052-L.jpg)
![[Seibu] Special merchandise will be distributed to visitors at the "2025 Opening Series" against Nippon-Ham from March 28th to 30th](https://hochi.news/images/2025/02/10/20250210-OHT1I51203-L.jpg)
![[Chunichi] The team's slogan for next season, marking its 90th anniversary, is "Doraage" (Raise the Dragons). Manager Kazuki Inoue said, "I hope they'll do it with both hands in a 'raise the dragons' kind of way."](https://hochi.news/images/2025/12/11/20251211-OHT1I51149-L.jpg)
